H Mid Status Urban

Mid socioeconomic status non-family groups across diverse geographic areas, but generally not found in country towns or provincial areas. Values emphasize social positioning characterized by Preserving Your Public Image, Authority and Wealth, and with Popularity and Expert recommendation being important buying drivers. Lifestyle activities are focused on social interaction.

Consists of:

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 715,576
% OF HOUSEHOLDS : 8.45%
HOUSEHOLD INCOME : $ 65,816

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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