E High Status Urban

High socioeconomic status urban groups with a bias to young independents. Concentrated in Melbourne and Sydney and to a lesser extent, other metropolitan areas. Purchases driven by Exclusivity and Stylishness, with a diverse range of significant personal values including World of Beauty, Wealth, Self-Indulgence and Authority.

Consists of:

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 687,854
% OF HOUSEHOLDS : 8.12%
HOUSEHOLD INCOME : $ 85,730

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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