D High Status Suburban

Affluent suburban areas consisting of mature families and older groups living in larger houses. Working as professionals, managers or administrators. Conservative values characterized by Moderation, Economic Security, Realism and A World of Beauty. Purchases driven by Expert Recommendation, Stylishness and Authenticity.

Consists of:

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 491,255
% OF HOUSEHOLDS : 5.80%
HOUSEHOLD INCOME : $ 97,342

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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