B Elite Urban

Very high socioeconomic status group comprising young singles & couples and mature independents living in high and medium density dwellings. Mainly in near CBD locations. Transient population. High incomes. Psychographics characterized by seeking the better things of life; Excitement, Wealth, Aesthetic Appreciation and Exclusive products. High spend on lifestyle activities.

Consists of:

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
Hover over the bars to see the full label.

HOUSEHOLD ECONOMICS

Hover over the bars to see the full label.

HOUSEHOLD EXPENDITURE

Hover over the bars to see the full label.
NUMBER IN AUST HOUSEHOLDS : 210,940
% OF HOUSEHOLDS : 2.49%
HOUSEHOLD INCOME : $ 105,890

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

LETTERBOX PSYCHOGRAPHICS

Hover over the pie chart to learn more.

LETTERBOX APPEAL

Hover over the quadrants to learn more.